L.A. Times Midwinter Magazine - January 2, 1957

Welcome to Magazine Monday. From January 2, 1957 it’s the Los Angeles Time Midwinter Magazine. This larger format magazine (10” by 13”) is all about Los Angeles and how wonderful it used to be to live here. The watercolor on the cover is by Rex Brandt (link) and is a “beach scene at Balboa depicting a typical Sunday in Southern California”.





This is a great magazine that really captures Southern California as it entered 1957. Unfortunately the Disneyland article is only one page long. At least it’s a nice picture of the castle.





Jumping ahead to the advertisement pages we find a little more Disneyland in this magazine!





The next 18 scans have nothing to do with Disneyland but they do embody the idealism of American life in the 1950’s that Disneyland was born from and into. Go ahead and sit back, the time machine is set for January 1957 and first up are a few pages from Hollywood USA!

It’s January 2nd and the Star of the year has already been chosen, nice choice!





Jack Warner is reminding you of some of his handy work. Giant was filmed in WarnerColor.





My mom used to tell me how when she was a kid she would go to Hollywood and listen to records before buying them, looks like it was the in thing to do.







If you're into vintage TV you’ll love this four page article that reflects on the giant TV has become in just ten years.





Desilu’s influence was giant as well.





I wonder what set Lucy in on. ABC-TV’s Wyatt Earp was filmed in Chatsworth, hey that’s near my house!







The caption for this slightly blurry photo reads “Gleaming new Chevrolets pour from the assembly line of General Motors Van Nuys plant. California automobile production is second only to Detroit.”





Mammoth Lakes actually looks just like this vintage photograph. That map on the right looks very much like the early Vacationland magazine back cover maps (link).





Check out this concept art of a Jet Age airport in Los Angeles; think they’ll ever build it?





Now for some vintage advertisements. Ammunition and Fireworks all in one, sign me up! Great phone number there in Newhall.





This jet powered Snark gets a burst of speed from two rocket boosters and is one deadly weapon.





Wouldn’t you like to buy a couple of these at 1957 prices?





After scanning this you have no idea how bad I want an ice cold Orange Julius, I bet they're not 10¢ anymore.





TWA’s Super-G Constellations were pretty fast for non-jets (link) and they looked cool too.





A future Disneyland sponsor.