Monday, April 13, 2009

Family Circle - March 1968

Welcome to Magazine Monday. This posts featured magazine, Family Circle is by most accounts the number one selling women's magazine in America. Founded in 1932, today the Family Circle is considered one of the "seven sisters," a group of seven women-oriented magazines, with the others being Ladies' Home Journal, McCall's, Good Housekeeping, Better Homes and Gardens, Woman's Day, and Redbook.

This issue is from March 1968 and "Family Circle goes to Disneyland"!






The photos all appear to be a little moody and dark, I think that's how they were intended or maybe the ink and paper have altered their reflective properties over the past 41 years? I tried to lighten them up a bit, so they look a little washed out.






Interesting choice to showcase the roof tops of Fantasyland. What is that huge truck doing in the castle courtyard, didn't they know Family Circle was talking pictures?






Neat photo of the Mark Twain with the light/rainbow effect. I tried to paste these two pages together, forget it, they look better separate.







Several more page of text-only follow. You'll notice the focus is on the New Tomorrowland.












There are not many interesting articles in this issue, well I guess if you are a housewife in 1968 maybe they would interest you. Here's some fun ideas for birthday party foods. That cake looks cool!






Kid-Proof Furniture. Boy do I recall these styles, honestly, I really miss them.





Are you ready for some classic advertisements from a simpler time? The 1950's are know as simpler times too, but by 1968, simple had become classic, I really dig each of these ads, where did we go wrong in the last couple decades?

Let's start with some food! Good old Kraft Macaroni and Cheese. How many of us had this as our official "I cooked it myself" first meal? I did.






Neat layout for Nabisco's Premium Saltines. The soup however is reminding me of a little girl named Regan MacNeil.






WOW, now that's a cheeseburger!






Can someone please explain to me where in the heck did Wonder Bread go? A couple years ago it just disappeared off the store shelves, I want it back! Oh boy, Hostess Fruit Pies, still a weakness of mine to this day. Lemon is to die for...






Better wash all this food down with some Milk! Hey, they did celebrity "Milk" ads even back in 1968! George Gobel cracks me up.






For those who may be lactose intolerant, how about some Orange Juice, "It's not just for breakfast anymore" Oh wait, wrong Orange Juice tag line.






How pretty.





Who remembers Madge??? She always seemed like such a cool lady to me, check out her dialog in this ad, I can just hear here voice now "It softens hands while you do dishes, you're soaking in it now".






Oh, I want these!





Quisp! I lived on that stuff until the summer of '73 when my mom went all health food crazy, crunchy granola sweet on us.



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